June 4, 2012 7 Comments
Restaurateurs, travel agents, and hoteliers in Montgomery, Alabama must have a collective headache today. The Montgomery Advertiser just reported that the Air Force has cancelled its 2012 Information Technology Conference (otherwise known as AFITC). The event was scheduled to take place from August 27 to 29. It has been held annually in Montgomery since 1983 and is the largest IT conference within the Department of Defense.
It was only two weeks ago that we learned of another victim of recent scrutiny over travel to events: the National Guard’s 2012 NGB JC4I Conference, which was cancelled due to government cutbacks. There’s no question that a trend is emerging, especially when you add this news to recent headlines about other conference and event cancellations.
It’s not clear yet how these cutbacks will impact the information-gathering habits of government employees who already had made reservations to attend AFITC or any of the other now-cancelled conferences (who doesn’t want to visit beautiful downtown Montgomery in mid-August?). But the news is certainly forcing us to adjust some of our 2012 marketing plans, and I’m sure we are not alone.
We’re currently exploring other options to help our clients reach qualified prospects within the Air Force and National Guard IT communities. What marketing media are you considering? We’d love to hear your ideas.