New Research: Best BD and Marketing Practices of Winning Government Contractors
June 8, 2012 1 Comment
With all of the news about tightening budgets, travel scrutiny, and possible ethics reform, there’s no doubt our business environment is going to be more competitive and restrictive over the next few months (and years).
As the market for winning new contracts and holding onto existing ones becomes more difficult, our friends at Market Connections are about to release some new research on the state of the government contracting community. The results of their new Government Contractor Study will be presented at an event on June 21, and we expect some of the findings to be surprising and informative for government marketing, business development, and sales professionals.
The study will explore what winning government contractors are doing to differentiate themselves. Sample findings include:
- How crucial is thought leadership marketing for contractors?
- Are companies with higher win rates using more white papers or webinars?
- Are winning contractors doing more speaking engagements or writing more bylined articles?
If you’re interested in learning the answers to these questions and more, you should register to attend the Government Marketing Forum’s 2013 Contractor Outlook Event. Don’t miss this opportunity to learn what it takes to be a winning government contractor. immixGroup is proud to sponsor this event and support the Government Marketing Forum. We look forward to seeing you there.