What is the Future of the Channel?

photo_Skip-Liesgang_65x85by Skip Liesegang, Vice President, Channels

What is going to have real impact on your future channel success? Here are a few things I’m seeing that could impact the Channel particularly in the public sector markets:


  1. Will the continued movement to Software as a Service (SaaS) or subscription based services affect your business model or go to market strategy? What will SaaS and subscription services do to your transactional economics? How much are you seeing of this trend?
  2. What is the role of the distributor today? What do you, as a channel partner, want from distributors that you are not getting currently? Are they evolving fast enough to meet the market demands of the OEMs and channel partners?
  3. As certification and training requirements increase across the board, how can you balance the right amount of training and education investment with the ROI it will produce? What is the right balance? What are better ways to approach these critical areas of importance?

Brocade and immixGroup are joining forces to give the channel their say by taking part in a global research project, which will culminate in a report that provides a unique understanding of the channel landscape today; and in the future. Tell us what you think by completing this short, multiple-choice survey.

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