4 Steps to More Effective Content and Social Media Programs
November 17, 2014 1 Comment
Many marketers fall 
victim to common mistakes that ultimately doom their content marketing and social media efforts. The first step in overcoming these obstacles is to recognize them and plan accordingly. I’m covering these in greater depth on my upcoming panel discussion on November 20 at the Government IT Sales Summit. Until then, here are four best practices you must consider before you put your company’s resources (and your career prospects) on the line.
1) Meet Your Audience Where It Lives
Your Facebook page and Twitter feed are probably bursting with information about how great your company is. But unless you’re consistently giving your customers and prospects something of value, it’s unlikely your audience is paying attention to your messages there (even if they “like” or “follow” you).
To view the full post view the Federal Marketing Insights blog.
Government Sales Insider 
Good overview from Allan of the content marketing/social media panel at the Government IT Sales Summit. I’m fortunate to be included as a panelist.
I would like to share a link to my e-book that provides more best practices to align content, social, digital, search and CRM with tactical sales benchmarks, such as lead generation and prospect nurturing. There is no cost to download the book:
Intersection Point: Where Content, Social and Sales Collide
http://ww2.gotostrategic.com/lp/ebook.html