Navigating Government’s Evolving Contractual Landscape

by Tomas O’Keefe, Consultant

Government is raising the bar for competition, making management of contract vehicles more complicated through increased reporting requirements and consolidation of spend into large systems development vehicles. Competing in this environment is becoming more and more challenging for technology vendors with limited resources to balance between managing and growing their business. Identifying an optimal go-to-market strategy is critical for technology suppliers to expand their public sector footprint, but finding the best path forward isn’t always cut and dry.  With this in mind, how should technology companies proceed?

One of the sessions at immixGroup’s upcoming 2^nd Annual Government IT Sales Summit, Choosing the Right Contract Vehicle from the Lot, addresses just that. A panel of experts provide insight on how to properly navigate the increasing complexity of today’s federal contract market. Not only is the government raising the bar for entry to compete in the federal marketplace, they’re increasing the need and demand for small business set-asides and usage of agency-specific contract vehicles. Knowing how to work with your government customers to identify the right contract vehicle to fit their needs is key to doing business in the federal space. But identifying the right vehicle isn’t always enough – sometimes, you need access to a broad channel ecosystem.

immixGroup offers a unique channel ecosystem of more than 900 systems integrators and partners —  with access to nearly every major contract vehicle in the federal space. This session will help you understand how our Channels team can work with you to find the right partner, with the right contract vehicle to get your products to market. Additionally, you’ll learn tips and tricks to understanding the changing landscape of the government contracts market and how to protect and expand your business in a rapidly evolving regulatory landscape. The Summit is next Thursday at the Hyatt Regency in the Reston, VA. Spaces are filling up, so guarantee your seat today.