How NASA is Dealing With Their REALLY BIG Data

Tom O'KeefeBy Tom O’Keefe, consultant

Big Data and artificial intelligence are top of mind at NASA this summer. The agency has always collected, sorted, and stored a massive amount of data and made that data available to the public. Now, it’s looking to leverage big data tools to better understand more of the huge volumes of information it has at its fingertips

The focus is on increasing efficiency wherever possible, and it’s this approach you should keep in mind when you’re talking to NASA this year. Here’s what NASA is going to be working on, so make sure you’re tailoring your message appropriately:

  • Although NASA has long since taken the plunge into big data and analytics, it’s starting to figure out how it can best tackle its massive amounts of unstructured data, particularly voice and text data. NASA plans on using machine learning tools and technology to better understand the information contained in its records and free up its data scientists to spend more time applying lessons learned from the analysis of data.
  • The agency intends to establish NASA-wide data standards founded on secure, integrated data search and analytics capabilities, as well as developing an automated data tagging project to ensure standardized metadata across the enterprise. Alongside modernizing the agency’s IT infrastructure, disruptive technologies like AI, advanced analytics, and new innovative digital collaboration tools will help NASA better use and apply its data for day-to-day operations.
  • NASA is also moving to Office 365. If you have products that can help an agency with the migration from on-premise to cloud-based services, you may find some opportunities at NASA this summer.

Data is of increasing importance to federal agencies and NASA is embarking on many data-focused projects. This is the perfect opportunity for you to reach out to NASA stakeholders to discuss how your tools can help them better understand and use the massive amounts of information they generate every day.

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About Tomas O'Keefe
Tom O'Keefe has over 10 years of market research experience as an Analyst and Consultant in the federal space. He also earned an MA in Political Science from George Mason University. He has covered both civilian and defense agencies and has presented to clients ranging from junior-level associates to executives from some of the largest Systems Integrators and contractors in the federal marketplace.

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