LinkedIn Refresh: A New You for 2020

By Janna Neequaye, Senior Marketing Communications Manager

The holidays are over and it’s time to get back to business! Have you taken stock of your own personal branding and how you want to portray yourself lately? When is the last time you spent some time reviewing your LinkedIn profile and updating it?

How you present yourself in LinkedIn is important to your professional success – especially if you are in sales or business development. Not only do you check out others, they’re checking you out too! Think about it — your potential customers check you out. Your peers, friends and acquaintances in your social circles even check you out.

So, why wouldn’t you want to present yourself and your accomplishments in the best possible light, with the most up-to-date information?

During our 2019 Government IT Sales Summit held in November, we hosted an informative marketing session, “Get Your Social Media Groove On,” which included a segment that succinctly presented 15 LinkedIn tips in 15 minutes.

We were privileged to have Mark Amtower, one of the industry’s leading authorities on marketing to government who has been using LinkedIn successfully for a decade, share his wisdom on getting the most out of this ubiquitous and FREE social media tool.

Here’s Mark’s advice for using LinkedIn more effectively in 2020:

1. Before engaging, make certain your profile tells the right story
2. Find, produce and share useful information frequently
3. Be active and stay on the radar

Social media has become an invaluable tool for growing your business whether it’s B2B or B2G. We encourage you to check out the “Get Your Social Media Groove On” on-demand video to hear how you can make LinkedIn work for you!

View “Get Your Social Media Groove On” video. (Mark’s segment begins about 30 minutes in.)

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