Most valuable types of information you can provide to government IT decision-makers

By Jimmy Baker, Public Sector Marketing Strategist

The last federal fiscal year was truly one for the history books and COVID-19 has changed the way government decision-makers receive and monitor information.

Like many marketing professionals around the country, I stay up to date on the latest trends in government policy, spending and marketing. With a FY22 technology budget of approximately $95B, I want to make sure the assets I create deliver value and resonate with government stakeholders.  

For the last several years, Market Connections has published the Content Marketing Review. This study is truly one of the best surveys out there on what and where the public sector is going for information. This report takes the time to break down the differences (in terms of content preference) between the federal government, state and local government and the education marketplaces.  

Here are the top three things I learned about the federal government from the 2021 Content Marketing Review:  

  1. 81% of government leaders will read research reports 
  2. 72% of government leaders will read white papers 
  3. 61% of government leaders attend webinars 

We have all heard the phrase “content is king.” However, the government needs some precise information before looking at a vendor’s content. This report provides vital insights and details that is a must read to anyone that markets and sells technology products and services to the public sector.  

Please make plans to read my blog next month as I interview Market Connection’s Mari Canizales Coache and go deeper into the results of the latest surveys on where government decision-makers go to learn more about technology products and services.  

Keep on top of the latest trends in government IT. Subscribe to immixGroup’s Government Sales Insider blog now!

Learn more about Market Connections’ 2021 Content Market Review.

About jimmybaker@arrow.com
Baker is a Marketing Strategist, Public Sector Channel at Arrow ECS. To learn more about Baker, contact him at jimmy.baker@arrow.com as well as connect with him on Linked In at https://www.linkedin.com/in/jamesjbakerjr/

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