The A-Z Guide to Government Marketing – Part Three

Brian Chidester_65x85by Brian Chidester, Manager, Strategic Accounts & Content Marketing

In The A-Z B2G MarketingGuide to Government Marketing – Part One and The A-Z Guide to Government Marketing – Part Two I provided marketing insights for letters A-S that explored multiple marketing niches including content production, automation strategy, digital best practices, and more.

Below is the third and final installment of The A-Z Guide to Government Marketing series — letters T-Z of the ABC’s of Government Marketing:

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The A-Z Guide to Government Marketing – Part Two

Brian Chidester_65x85by Brian Chidester, Manager, Strategic Accounts & Content Marketing

In The A-Z Marketing PuzzleGuide to Government Marketing – Part One, I covered letters A-M, and while most sequels tend to underwhelm, i.e. Ocean’s Twelve or Caddyshack II, I believe the sequel to my A-Z Marketing  – Part One will be equally as impactful.

So, here they are, letters N-S of the ABC’s of Government Marketing:

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The A-Z Guide to Government Marketing – Part One

Brian Chidester_65x85by Brian Chidester, Manager, Strategic Accounts & Content Marketing

Any marketing campaignB2G Marketing has several factors, from strategy to execution that can make or break the campaign; this is especially true in the realm of B2G. In an environment where interactions are regulated and touch points are at a premium, every detail must be considered for your campaign to be effective.

Therefore, what better way to focus on those details than to go back to the basics — the ABC’s of government marketing.

So, here they are, letters A-M of the ABC’s of government marketing:

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Five Creative Ways to Reach the Federal Government

Brian Chidester_65x85by Brian Chidester, Manager, Strategic Accounts & Content Marketing

One common trend we have expounded upon in length recently is the shrinking number of touchpoints with both C-level and end-user government personnel, due in large part to the reduction in travel to conferences and events. Understanding where these “govies” go for information is one great way to ensure that you are reaching them and that your message is being seen or heard.

BlogPost_MainPageImageFollowing a review of the 2014 Federal Media & Marketing Study, which highlighted key trends for where and how
Federal government employees consume content and information, some interesting information came out of it. For one, statistics from the report noted that print is not dead in the Federal market. While circulations have decreased in the past decade, publications including Government Executive and Federal Times are still being heavily read. In fact, nearly half of all surveyed read both of these publications. Additionally, with 80% of “govies” utilizing their mobile device for information, this can be a unique way to reach them like never before.

Here are five other creative ways to reach the Federal government audience in places they are engaging within.

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Marketing Tips for Recruiting Public Sector Channel Partners

Brian Chidester_65x85by Brian Chidester, Manager, Strategic Accounts & Content Marketing

Channel partners can grow a manufacturer’s sales and spread its message about products or services. But to have an effective channel partner program, manufacturers must recruit the right channel partners to achieve their goals.

Brian Public Sector Blog

As a technology manufacturer, you may know what you require in a channel partner. But how do you find the right partners for your program?

Like most marketing activities, you need a list of potential prospects. There are two primary ways to get there: generate your own list from research and recruitment activities, or obtain an existing list from someone else.

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Five Tips for Effective Content Marketing Campaigns

Brian Chidester_65x85by Brian Chidester, Manager, Strategic Accounts & Content Marketing

5-Simple-Tips-to-Help-Your-Content-Marketing-Strategy

No matter who you are targeting within the Government, there is a diminishing availability of reaching your audience, which makes every touchpoint you have with them important. Figuring out the type of information these prospects are looking for can be tricky, but if executed effectively can go a long way to optimizing your marketing efforts.

Here are five content marketing tips to consider when trying to enhance your marketing efforts:

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