3 trends that can help you win cloud business in FY17

Chris Wiedemann_65 x 852016_it-summit-336-1By Chris Wiedemann, consultant

Government is progressively moving to the cloud, but how can industry adapt to the changing procurement and sales landscape?

This was a common theme at immixGroup’s recent Government IT Sales Summit. The Civilian Federal Budget briefing my colleague, Tom O’Keefe, and I delivered during Summit focused on the centrality of cloud adoption to our customer base and the necessity of incorporating a cloud-based message into your sales strategy.

As with any sales strategy, we can’t give you a silver bullet for messaging. Figuring out exactly what your specific customer is doing in the cloud is going to be key, and that will require leveraging the relationships you already have.

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Cloud Among Trending Topics at Summit

Chris Wiedemann_65 x 85cloud_101816By Chris Wiedemann, Consultant

immixGroup’s third annual Government IT Sales Summit is about a month away, which means you’ll soon hear the Market Intelligence team’s rundown of crucial budgetary and procurement trends for the government’s FY 2017. (To get a sneak peek at some of the DOD-specific content, check out our post from last week).

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Are You Ready for the End of the Fiscal Year?

Chris Wiedemann_65 x 85Steve Charles EOY VideoBy Chris Wiedemann, Consultant

Working for the U.S. public sector can be as challenging as doing business with a foreign government. Aside from its own rules, language, and culture, one of the public sector’s peculiarities is how its fiscal year comes to an end. The use-it-or-lose-it procurement cycle means four crazy weeks of September when sales teams are working day and night to close out their pipelines.

It’s a critical time for companies doing business in the public sector, especially in tech where as much as 40 percent of revenue is generated during the last weeks of the fiscal year. Read immixGroup co-founder Steve Charles’ tips for how to prepare for the end of the federal fiscal year in Washington Technology and Government Product News.

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The Time for IT Modernization is Now; Can Congress Make It Happen?

Chris Wiedemann_65 x 85CongressBy Chris Wiedemann, Consultant

Those of you who have been following our blog (or the myriad news sources surrounding federal IT) will be familiar with the many challenges facing government IT managers: cybersecurity, cloud migration, enabling mobility, providing more effective and efficient services to the American public…the list goes on.

As if that wasn’t difficult enough, federal customers are faced with flat or shrinking budgets, an increasing share of which goes to maintaining costly legacy systems instead of the modernization that federal technology desperately needs. According to estimates by US CIO Tony Scott, roughly 80% of total federal IT expenditure goes to steady state, or operations and maintenance – and that share is only going to increase. We’ve often heard about legal, cultural, or regulatory barriers to IT modernization and cloud adoption, but the question underpinning everything else remains: How can government actually pay for the modern technology it needs to execute its mission?

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How To Deal With the White House’s New Software Policy

Chris Wiedemann_65 x 85CategoryMgmt_070716By Chris Wiedemann, Consultant

Cutting back on expenses is never easy. Ever had to give up a daily Starbucks habit to save some money?

The White House’s recent attempt to cut back on wasteful software purchases could cause a lot more pain to software firms than just missing out on a caffeine fix.

The policy calls for agencies to appoint software managers to centrally manage their software buying, says a recent Nextgov article. Agencies will also have to maintain a continually updated inventory of software licenses to track usage and weed out potentially redundant applications.

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The Secret to Navigating Government IT

Chris Wiedemann_65 x 85US Capitol-Cheat SheetBy Chris Wiedemann, Consultant

Not much in business is harder to navigate than the federal government. Figuring out how to sell a single IT product into this massive universe of agencies and departments that spends trillions of dollars a year can be daunting.

That’s why every spring we go through the painstaking process of putting together our meaty Federal IT Cheat Sheet. It’s chock full of information on where agencies are spending the bulk of their budget, including what each program does, their tech requirements, and the large contractors working on them. It’s a useful planning tool for veterans of the government IT space, as well as newcomers.

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What Really is the Future of Cloud?

Chris Wiedemann_65 x 85FEF photoBy Chris Wiedemann, Consultant

There’s a real chance that 5-10 years from now, the way we deliver technology to government will fundamentally change. We just need to make sure we can maintain the same level of partnership and focus on the government mission, while providing the same level of choice in what the technology industry has to offer.

That was my answer to “What is the future of cloud?”—one of the many discussions among industry and government cloud experts at the recent Federal Executive Forum on Secure Cloud Computing in Government 2016. The radio program was broadcast on Federal News Radio with moderator Jim Flyzik directing the conversation.

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