Turn year-end disappointments into successful pursuits
August 18, 2022 Leave a comment
By Kevin P. Young, Principal Market Intelligence Analyst
As we come into the last six weeks of the fiscal year, there are high expectations that the deals in your pipeline will come in before the clock strikes midnight on September 30. While many deals will undoubtedly come in – including an occasional bluebird or two — there will be some disappointments as well.
For the deals that did not come in, there’s also going to be a lot of after-the-fact analysis of why you did not win. Here are some of the most common reasons deals DO NOT come in:
- You did not have a clear understanding of the client’s requirements and issues
- Your technical solution was not a good fit
- Your pricing was not competitive
- You did not have strong relationships with the (1) key decision maker and/or influencer, (2) program office and/or (3) contracting officer
- You assumed your potential client’s stakeholders were predisposed to YOU as “neutral” or “positive“
What can you do better in the next fiscal year – besides righting the obvious alluded to above?
Read more of this post