Can Government Buyers Find You? Time to Up Your SEO Game!

By Gail Bamford, Brand Marketing Manager

In the last year, B2G marketers have had to pivot from depending on live events to fill their sales pipelines. Our websites, which many of us have neglected or not recognized the true value of, have become cornerstones to growing our businesses.

Why You Should Care
A recent report from Market Connections, a leading B2G, B2B and government research company, stated that 82% of federal decision-makers rated corporate websites and search engine results as their top-rated sources for research.

Your website is where you can start building trust and relationships with potential customers and, further down the road, fill your pipeline with qualified leads. But if they can’t find you to begin with, leads are never going to materialize. This is where Search Engine Optimization or SEO can help.

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Is Content King in B2G Marketing? (Part 2)

Photo of Allan RubinAs I discussed in my last blog post, new research from Starfleet Media summarizes the importance of content, social media, and sales/marketing collaboration in the business-to-business (B2B) marketing world. What conclusions can business-to-government (B2G) marketers draw from these stats? Do government audiences consume content in the same ways as B2B buyers? What types of content work well in the B2G world, and how can we measure their effectiveness?

I’ll dive much deeper on these topics on November 20 at the Government IT Sales Summit. Until then, consider the following facts.

Market Research firm Market Connections surveyed 3,700 government employees and found that federal employees are more likely to seek out information online, with government decision-makers accessing information in increasingly complex and fragmented ways. In reviewing a summary of their 2014 Federal Media and Marketing Study, these data points jumped out at me:

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