Big sales opportunities in lesser-known agencies: Decoding the Omnibus Bill

By Ryan Nelson, Market Intelligence Manager

The Omnibus Bill 2022 signed by the president about a month ago clocks in at nearly 2800 pages. It’s an annual free-for-all for vendors, with sales teams scouring the pages to compare appropriations to their product and service offerings.

While vendors’ typical targets are big-name agencies, there’s a strong argument to be made to dig a bit deeper below the surface, to the smaller sub-agencies. Big opportunities are often buried in small agency funding, and it’s worth having a closer read of the bill to find out just where those opportunities exist.

After all, you may be unlocking an opportunity that might not be obvious at first read, and therefore may not be as competitive as the larger agency requirements. Put enough of these smaller opportunities together, however, and suddenly you find yourself dealing with enough prospects to keep a team busy for some time.

That said, here are four interesting opportunities you might want to consider as you develop your prospect list from the newly signed budget bill:

1) Animal and Plant Health Inspection Service. Some $38,486,000 is to remain available until expended, for Animal Health Technical Services. Similarly, $4,251,000 is to remain available for information technology infrastructure. That means even agencies that are focused on the health of wildlife, domesticated animals and farmable plants are still a lucrative target for big data, data analytics and network infrastructure components.

2) Farm Service Agency. Necessary expenses for this comparatively low-profile agency actually top $1.1 billion. Information technology represents a significant part of this funding. With programs ranging from aerial photography to financial management information, there are quite a number of opportunities in this agency alone. Most notable is the Modernize and Innovate the Delivery of Agricultural Systems (MIDAS) program. MIDAS is a web-based modernization initiative to simplify, integrate, and automate the delivery of Farm Programs across the United States.