7 ways cybersecurity companies can help government right now

Lloyd McCoy Jr.By Lloyd McCoy, DOD manager

The public sector market for cybersecurity tools is only going to grow as federal agencies increasingly look to the commercial sector to help solve some of the most complex cybersecurity problems.

During immixGroup’s 4th annual Government IT Sales Summit, government and industry cyber leaders urged companies to help in a variety of ways, from having a better understanding of agency missions to obtaining FedRAMP authorization.

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Here’s what you’ll get out of this year’s Summit sessions

government, sales, ITBy Rita Walston, senior director of marketing

This year’s Government IT Sales Summit will be a full day of rich, actionable content on Nov. 16. We’ll cover everything from how the public sector is spending IT dollars in FY18 to the latest trends in cloud, cybersecurity and artificial intelligence. What makes this content come alive is our speakers, who hail from private industry and government.

We recently spoke to a few of them about their sessions. Here’s a teaser of what you’ll hear:

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The 3 DOD trends you need to know

Stephanie MeloniBy Stephanie Meloni, consultant, and Mark Wisinger, senior analyst

As we prepare for the Department of Defense FY18 budget briefing we’ll deliver at this year’s Government IT Sales Summit, we’ve been able to take a step back and look across the DOD to identify department-wide trends, initiatives and happenings.

Several are jumping out, driven by a fairly new administration and an updated National Defense Authorization Act.

Here are three trends to consider if you sell or want to sell technology to the DOD.

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Want to sell cloud? Here’s what you need to think about

Tom O'KeefeBy Tom O’Keefe, consultant

Cloud has been a topic of conversation for years now in cloudfederal circles without a great deal of meaningful movement. Government is still heavily reliant on legacy infrastructure stacks and is making slow but steady progress to shuttering those systems and moving the applications that rested on them into different types of cloud environments.

But the cloud market is largely defined by a few major players – the behemoth that is AWS, Microsoft Azure and subscription models for popular pieces of software like Microsoft Office, Adobe and Salesforce.

This can leave a reseller or technology OEM at somewhat of a loss as to how to proceed, so here are a few tips and tricks when thinking about cloud:

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Make crucial connections at this year’s Summit

Government IT Sales Summit

By Rita Walston, senior director, marketing programs

When business leaders talk about what contributes to their company’s success, they often point to the importance of strong relationships in their industry. In the government IT ecosystem, having strong connections with channel partners, tech suppliers and government end-users is crucial for growing revenue.

That’s why the theme for our 4th Annual Government IT Sales Summit is “Crucial Connections.” Taking place Nov. 16, 2017, in Reston, VA, this year’s Summit will help make those crucial connections between top solution providers, IT manufacturers, systems integrators and resellers.

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4 defense tech targets for FY17

Stephanie Meloni_65x85jef_5430By Stephanie Meloni, consultant

We’re one month into the government’s 2017 fiscal year and it’s clear where the technology bright spots will be for the next 12 months and (most likely) beyond: Autonomy, cybersecurity, infrastructure, and advanced analytics.

You’ll hear more about how these technologies are shaping the Department of Defense at the Third Annual Government IT Sales Summit on Nov. 17 in Reston, Va. immixGroup DOD expert, Lloyd McCoy, and I will go into more details during our DOD FY17 Federal Budget Briefing.

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Will You Be Able to Tame the Transition?

Allan Rubin 65x85summit-white-houseBy Allan Rubin, Vice President of Marketing, Arrow Enterprise Computing Solutions

A new administration always brings change in Washington. But how will a Trump or Clinton White House affect the government IT market? We won’t know for sure until a few months in, maybe even a year.

That’s exactly why immixGroup’s upcoming Government IT Sales Summit includes a session on Taming the Transition: Marketing & Sales Tactics for a Year of Turnover. I’ll be moderating a panel of speakers with years of experience in government marketing and navigating presidential transitions.

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