Want to sell cloud? Here’s what you need to think about

Tom O'KeefeBy Tom O’Keefe, consultant

Cloud has been a topic of conversation for years now in cloudfederal circles without a great deal of meaningful movement. Government is still heavily reliant on legacy infrastructure stacks and is making slow but steady progress to shuttering those systems and moving the applications that rested on them into different types of cloud environments.

But the cloud market is largely defined by a few major players – the behemoth that is AWS, Microsoft Azure and subscription models for popular pieces of software like Microsoft Office, Adobe and Salesforce.

This can leave a reseller or technology OEM at somewhat of a loss as to how to proceed, so here are a few tips and tricks when thinking about cloud:

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Make crucial connections at this year’s Summit

Government IT Sales Summit

By Rita Walston, senior director, marketing programs

When business leaders talk about what contributes to their company’s success, they often point to the importance of strong relationships in their industry. In the government IT ecosystem, having strong connections with channel partners, tech suppliers and government end-users is crucial for growing revenue.

That’s why the theme for our 4th Annual Government IT Sales Summit is “Crucial Connections.” Taking place Nov. 16, 2017, in Reston, VA, this year’s Summit will help make those crucial connections between top solution providers, IT manufacturers, systems integrators and resellers.

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4 defense tech targets for FY17

Stephanie Meloni_65x85jef_5430By Stephanie Meloni, consultant

We’re one month into the government’s 2017 fiscal year and it’s clear where the technology bright spots will be for the next 12 months and (most likely) beyond: Autonomy, cybersecurity, infrastructure, and advanced analytics.

You’ll hear more about how these technologies are shaping the Department of Defense at the Third Annual Government IT Sales Summit on Nov. 17 in Reston, Va. immixGroup DOD expert, Lloyd McCoy, and I will go into more details during our DOD FY17 Federal Budget Briefing.

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Will You Be Able to Tame the Transition?

Allan Rubin 65x85summit-white-houseBy Allan Rubin, Vice President of Marketing, Arrow Enterprise Computing Solutions

A new administration always brings change in Washington. But how will a Trump or Clinton White House affect the government IT market? We won’t know for sure until a few months in, maybe even a year.

That’s exactly why immixGroup’s upcoming Government IT Sales Summit includes a session on Taming the Transition: Marketing & Sales Tactics for a Year of Turnover. I’ll be moderating a panel of speakers with years of experience in government marketing and navigating presidential transitions.

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Cloud Among Trending Topics at Summit

Chris Wiedemann_65 x 85cloud_101816By Chris Wiedemann, Consultant

immixGroup’s third annual Government IT Sales Summit is about a month away, which means you’ll soon hear the Market Intelligence team’s rundown of crucial budgetary and procurement trends for the government’s FY 2017. (To get a sneak peek at some of the DOD-specific content, check out our post from last week).

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DOD Trends You’ll Hear at Summit

Lloyd McCoy Jr.blog-dod-briefings-final

By Lloyd McCoy Jr., DOD Manager

immixGroup’s Third Annual Government IT Sales Summit is just over a month away and the timing for the budget briefings we’ll be delivering at the event couldn’t be better.

No doubt disruptive technologies and policy changes have been shifting agency priorities. How will those trends continue to guide how agencies spend their IT budgets? What kind of role will a new administration—be it Clinton or Trump—influence government tech priorities?

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Are You Ready for This Year’s Government IT Sales Summit?

Rita Walston Headshot_63 x 85SummitVideo Promo

By Rita Walston, Senior Director, Public Sector Channel Marketing

Selling IT to the public sector has never been more challenging. So much is in flux—we’ve got new revenue streams created by XaaS; an incoming administration with a new agenda and staff; evolving procurement policies; and fast-moving, disruptive technology.

With so much at stake, we designed our 3rd annual signature event—the Government IT Sales Summit—to help lead attendees across these new Bridges of Growth. The Summit will give solution providers, IT manufacturers, systems integrators, and value-added resellers the tools and resources necessary for bridging the gaps to growth.

This year’s Summit will be held Thursday, November 17 in Reston, Virginia from 7 a.m. to 6 p.m.

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