Two Upcoming Events for Federal Marketers

June 18, 2012 by Leave a comment

by Allan Rubin, Vice President, Marketing

It’s rare for conference organizers, associations, media outlets, or other thought leaders to host events that are specifically targeted at the federal marketer. It’s even less common to find two of them scheduled within a few weeks of one another. But that’s exactly what’s happening right now, so I wanted to make sure my colleagues in the public sector marketing community don’t miss out on these great opportunities to learn from their peers.

On June 21, the Government Marketing Forum will present the results of the recent Market Connections 2012 Government Contractor Study. The event, Best BD and Marketing Practices of Winning Government Contractors, will be held on June 21 from 6:00 to 8:30 pm at the Marriott Tysons Corner. immixGroup is a sponsor of this event, and both Steve Charles and I have helped this organization’s steering committee in the past. We’ve come to expect great things from Market Connections and their survey work, and this event should be no exception. You can register here: https://www.governmentmarketingforum.org/.

On July 12, the GovMark Council hosts its annual awards ceremony and executive luncheon at its own event, What’s Hot in Federal IT Marketing. The event is held at 2941 Restaurant from 11:00 am to 2:00 pm. I was honored to be selected as a judge on the awards panel this year, and I can tell you there are some really creative, interesting, and effective marketing campaigns being presented. Categories include Best Awareness/Educational Program, Best Event Program, Best Digital Program, Best Lead Generation Program, and more. In addition, the Council will share and discuss the results of its own research, Selling to Uncle Sam: The 2012 Federal IT Marketing Investment Study, which reveals the top trends in federal marketing tactics and spending. Register here: www.govmarkcouncil.org/event071212.asp.

With so many changes taking place in the public sector marketing environment, I think it’s important for us to keep on top of the latest information, share best practices with our peers, and adjust our strategies accordingly. Attending one, or both, of these events will help you do just that.

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New Research: Best BD and Marketing Practices of Winning Government Contractors

June 8, 2012 by 1 Comment

by Allan Rubin, Vice President, Marketing

With all of the news about tightening budgets, travel scrutiny, and possible ethics reform, there’s no doubt our business environment is going to be more competitive and restrictive over the next few months (and years).

As the market for winning new contracts and holding onto existing ones becomes more difficult, our friends at Market Connections are about to release some new research on the state of the government contracting community. The results of their new Government Contractor Study will be presented at an event on June 21, and we expect some of the findings to be surprising and informative for government marketing, business development, and sales professionals.

The study will explore what winning government contractors are doing to differentiate themselves.  Sample findings include:

  • How crucial is thought leadership marketing for contractors?
  • Are companies with higher win rates using more white papers or webinars?
  • Are winning contractors doing more speaking engagements or writing more bylined articles?

If you’re interested in learning the answers to these questions and more, you should register to attend the Government Marketing Forum’s 2013 Contractor Outlook Event.  Don’t miss this opportunity to learn what it takes to be a winning government contractor. immixGroup is proud to sponsor this event and support the Government Marketing Forum. We look forward to seeing you there.

Reserve your seat now.

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