4 Steps to More Effective Content and Social Media Programs

photo_Allan-Rubin_65x85Many marketers fall Social Media Stepsvictim to common mistakes that ultimately doom their content marketing and social media efforts. The first step in overcoming these obstacles is to recognize them and plan accordingly. I’m covering these in greater depth on my upcoming panel discussion on November 20 at the Government IT Sales Summit. Until then, here are four best practices you must consider before you put your company’s resources (and your career prospects) on the line.

1) Meet Your Audience Where It Lives

Your Facebook page and Twitter feed are probably bursting with information about how great your company is. But unless you’re consistently giving your customers and prospects something of value, it’s unlikely your audience is paying attention to your messages there (even if they “like” or “follow” you).

To view the full post view the Federal Marketing Insights blog.

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