Catching Fire: Social Media

Photo of Allan Rubin by Allan Rubin, Vice President, Marketing

Think social media hasn’t caught on in government? Think again.

A February 5 article on NextGov notes that approximately 70 social networking sites are now approved for government use. You can see a list of those sites here. Another recent NextGov article discusses how “social media doesn’t just mean Facebook anymore.” It cites Facebook, Twitter, and YouTube as the most popular social media sites for federal agencies, “with nearly all major federal agencies using all three sites.”

Social MediaMuch of this activity revolves around using social media for constituent outreach. But I believe it also demonstrates a level of comfort with, and reliance on, social media that wasn’t there a few years ago. Witness the number of blogs that have popped up to challenge the traditional trade media’s control of the government reader’s mindshare. FedTech catalogs the 50 Must-Read Federal IT Blogs, and I’m sure that just scratches the surface.

Why is this important to government contractors? Your customers are people, too, and they want to be entertained and informed like anyone else. They are increasingly using social media for their own business purposes. They’re exchanging ideas and information to solve their business challenges. They’re trying to keep up with the market and the latest developments. They’re watching what their peers do and listening to what they say. And they’re forming opinions based on what they see online — before they ever talk to you.

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