Public Sector Basics, Part One: Know your audience

By Jimmy Baker, Public Sector Marketing Strategist

Understanding your government customers and how they gather information about technology solutions is vital for anyone involved in business development, capture efforts, marketing and selling. This blog looks at the differences between audience demographics at the federal, state and local government level, and how to address your marketing message accordingly.

First, however, I’ll let you in on a great resource. Market Connections publishes their Content Marketing Review, which is among the best surveys I’ve seen elaborating on what types of information the public sector needs to make decisions and where they go to get it.

As I mentioned in a previous blog, I’ve had the pleasure of interviewing Mari Canizales Coache from Market Connections about the study results and have had some riveting conversations. Here are some insights I’ve gleaned that should help you understand your audiences a little more.