What is Exhibit 53?

What is a prime and a sub?

As we’ve hopefully conveyed over the course of this “What is…?” series of blog posts, selling to the federal government is a complicated and involved process. It’s been compared to doing business in a different country, and in many ways, that’s an apt comparison. There are enough differences in rules, language and requirements that you can’t just bring commercial sales tactics to bear and expect to be successful.

However, there are some instances where those different rules work in our favor. For example, because the government primarily spends money that is appropriated from taxes, it’s required to show how it’s being used. Which brings us to agency IT Portfolios, formerly (and still informally) known as the Exhibit 53.

Read more of this post

5 ways you can improve your sales skills right now

By ReLita Clarke, learning and development manager

I’ve spent nearly 13 years designing training plans for sales teams and one of the most frequent questions I get is, “Are good salespeople just born to sell or are good salespeople created over time?”

I firmly believe good salespeople are created over time. There’s a natural personality trait in salespeople where they enjoy interacting with and meeting new people and they have a natural tendency to compete.  But to really hone your sales skills takes a lot of trial and error and being able to change course after facing a challenge. It takes time to be good and it’s not something you can automatically jump into.

In my time as a trainer, I’ve given lots of advice to salespeople and the managers who lead teams and here are a few of my top recommendations:

Read more of this post

Rethinking Data Center Consolidation at Federal Agencies

Rick Antonucci_65x85by Rick Antonucci, Analyst

The Federal Government 3D Modern Interior of Server Roomhas been shifting from the ingrained idea of data center consolidation to data center optimization in an effort to continue to realize efficiencies and reduce costs. When OMB changed the definition of what constituted a data center a few years ago, the number of data centers to be closed dramatically increased from around 1,200 of 3,100 total, to over 7,000 total, making data center closure goals impossible to reach. As a result, we’ve seen a shift from a policy initially emphasizing closures to one that’s demanding increased efficiency out of existing facilities. These consolidation and optimization efforts are part of the government’s “cloud first” approach to reduce IT infrastructure through virtualization of hardware and software and hosting data in private or public clouds.

Read more of this post

Opportunities on the Horizon within DISA Part 1

Lloyd McCoy_65x85by Lloyd McCoy Jr., Consultant

This week DISA’s Director of Strategic Planning and Information, Tony Montemarano, met with industry partners to give an update on DISA’s major initiatives in the pipeline. As I pointed out in a Webinar earlier this year, DISA is at the heart of major enterprise wide initiatives for DOD; in addition to legacy roles like command and control, hosting, and telecommunications, newer initiatives like DOD Enterprise Portal Service, Defense Enterprise Mobility (classified and unclassified), Enterprise Directory Services, Unified Communications, and Global Network Services provide a wealth of opportunities for COTS vendors. Today I’ll be diving into Mr. Montemarano’s update on how DISA is faring in this fiscal environment and what the agency is doing in the areas of cloud procurement.

Read more of this post

Sales & Marketing: It’s Time to “Socialize” Together

Photo of Allan RubinI hear a lot of marketers express mixed feelings on their social media and content marketing programs. They’re excited by what they’ve produced but frustrated by the difficulty in measuring any meaningful impact from their efforts.

One area that is critical to success is closer collaboration between marketing and sales. In a previous blog post I wrote about how reliant marketers are on their colleagues in sales to distribute content and marketing materials. I explored this in greater depth in a new guest blog post I wrote for Federal Marketing Insights and I wanted to share it with you.

Read more of this post

Federal Cloud in FY15: Old Roadblocks, 3 New Opportunities

Photo of Chris Wiedemannby Chris Wiedemann, Senior Analyst

The Government Accountability Office Here is A Snapshot of Cloud in FY15(GAO) recently released a report tracking the progress of seven agencies’ in achieving their cloud computing implementation goals; unfortunately parts of it made for quite a nostalgic reading. The report profiled seven agencies – including HHS, Treasury, and USDA – and noted while each of these agencies increased their cloud spending between FY12 and FY14, the grand total of agency-reported cloud investments was only $529 million (averaging 2% of evaluated IT budgets). In other words, despite the 25 Point Plan instituting a Cloud First policy in 2011, federal agencies appear to have made very little progress in meeting their cloud goals; some reasons cited for slow adoption sound awfully familiar as well – with security concerns and cultural resistance to cloud computing coming up yet again.

Read more of this post

Office of the Secretary of Defense on the Hunt for a BPM Suite — RSVP by 4 p.m. Today for OSD’s Industry Day

Rick Antonucci_65x85by Rick Antonucci, Analyst

A new opportunity has sprung up for BPM manufacturers. The Office of the Secretary of Defense released a Sources Sought notice on FBO for a Business Process Management suite last Tuesday. OSD’s Program Development and Implementation office within the Defense Procurement & Acquisition Policy Office is interested in sourcing a COTS or GOTS BPM suite to support DOD procurement efforts. To that end they will be hosting an industry day in McLean, VA on September 19th with RSVPs due on the 16th with second industry day anticipated in mid to late October.

Right now OSD is looking to conduct market research to gather information from industry on available solutions for BPM suites with Full and Open competition anticipated down the line. Responses to the sources sought notice are due on September 26th.

Read more of this post

FY15 Defense IT Budget Forecast: Cloudy with No Chance of Sequestration

Lloyd McCoy_65x85by Lloyd McCoy Jr., Consultant

The FY15 base DOD budget request came in at $495.6 billion, (about even with FY14) but more importantly, it’s under OMB’s budgetary caps, meaning sequestration isn’t in the cards for this year. Diving into the DOD IT budget, we see a 6% drop from FY14 to about $36.4 billion; fortunately, much of this decline has to do with a shrinking workforce and cost-savings generated by earlier IT investments.

Soldier with Flag Draped in BackgroundYes the budget is down 6% from last year, but before you go running for the hills, it’s important to remember the following: while the IT budget is reduced from FY14, agencies that purchased software are continuing to purchase software— and with no sequestration and government shutdown in sight, we’re positioned to see a better FY15 than we did FY13.

Read more of this post

Year-End Tip: Ask, “Is the Right Amount of Money in the Right Account?”

Steve Headshot 65 x 85by Steve Charles, Co-founder and Executive Vice President

During typical years, the feds spend about a third of the budget in the last quarter. While sales for complex deals and engagements are off, sales for easy to buy commercial items are staying strong. So, what can you do to be successful this September? Make sure to ask one of my favorite closing questions: “Is the right amount of money in the right account?”

Read more of this post

How to Sell Your Products to the Army in FY15

Stephanie Headshot 65x85by Stephanie Meloni, Senior Analyst

Despite declining budgets, the Army remains one of the largest IT organizations in the world, and it still has the largest IT budget of all the services. Army’s FY15 budget request represents about a 10 percent reduction in funding US Army Logofrom FY14 enacted levels. Many of the IT initiatives the Army is implementing to modernize their systems and networks deal with consolidation, simplification, and standardization – and this accounts for some of the reduced funding levels, since there aren’t as many costly legacy systems to maintain. So, for the COTS community, this reduction in funding isn’t all bad news, especially if your products can help the government operate more efficiently. In FY15, many of the IT modernization efforts will focus on making systems interoperable as well.

Read more of this post

%d bloggers like this: