What you need to know about selling cyber

By Amanda Stone, cybersecurity channel development representative

As cybersecurity salespeople, we never lack reminders that the cyber landscape is a truly unsettling place. Each new headline-stealing breach exposes another example of how vulnerable we are. Feeding the exponential growth of cybersecurity threats are the number of avenues hackers can use to obtain our consumer data, the number of rewards for its theft and the relative lack of deterrents.

I recently had the privilege of chatting with Faraz Siraj, regional vice president of Americas’ Channels, Distribution and Alliances for RSA Security, about best practices for cyber sales reps working for various VARs and distributors.

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