Can Government Buyers Find You? Time to Up Your SEO Game!

By Gail Bamford, Brand Marketing Manager

In the last year, B2G marketers have had to pivot from depending on live events to fill their sales pipelines. Our websites, which many of us have neglected or not recognized the true value of, have become cornerstones to growing our businesses.

Why You Should Care
A recent report from Market Connections, a leading B2G, B2B and government research company, stated that 82% of federal decision-makers rated corporate websites and search engine results as their top-rated sources for research.

Your website is where you can start building trust and relationships with potential customers and, further down the road, fill your pipeline with qualified leads. But if they can’t find you to begin with, leads are never going to materialize. This is where Search Engine Optimization or SEO can help.

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