6 ways to transition to the new administration

Allan Rubin 65x85transitionBy Allan Rubin, vice president of marketing for Arrow ECS North America

The election is over, but uncertainty about the future of Washington still looms. Despite high-level picks already announced by the new President-elect, no one really knows the makeup of the future administration.

This creates some big questions for the IT industry: Who will stay and who will go in government, and how do technology companies navigate the transition? It’s tricky, but there’s a lot of opportunity (and risk) for us during this brief window. It’s a question your executives at corporate are probably asking you about already.

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Will You Be Able to Tame the Transition?

Allan Rubin 65x85summit-white-houseBy Allan Rubin, Vice President of Marketing, Arrow Enterprise Computing Solutions

A new administration always brings change in Washington. But how will a Trump or Clinton White House affect the government IT market? We won’t know for sure until a few months in, maybe even a year.

That’s exactly why immixGroup’s upcoming Government IT Sales Summit includes a session on Taming the Transition: Marketing & Sales Tactics for a Year of Turnover. I’ll be moderating a panel of speakers with years of experience in government marketing and navigating presidential transitions.

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Are You Ready for This Year’s Government IT Sales Summit?

Rita Walston Headshot_63 x 85SummitVideo Promo

By Rita Walston, Senior Director, Public Sector Channel Marketing

Selling IT to the public sector has never been more challenging. So much is in flux—we’ve got new revenue streams created by XaaS; an incoming administration with a new agenda and staff; evolving procurement policies; and fast-moving, disruptive technology.

With so much at stake, we designed our 3rd annual signature event—the Government IT Sales Summit—to help lead attendees across these new Bridges of Growth. The Summit will give solution providers, IT manufacturers, systems integrators, and value-added resellers the tools and resources necessary for bridging the gaps to growth.

This year’s Summit will be held Thursday, November 17 in Reston, Virginia from 7 a.m. to 6 p.m.

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The Secret to Navigating Government IT

Chris Wiedemann_65 x 85US Capitol-Cheat SheetBy Chris Wiedemann, Consultant

Not much in business is harder to navigate than the federal government. Figuring out how to sell a single IT product into this massive universe of agencies and departments that spends trillions of dollars a year can be daunting.

That’s why every spring we go through the painstaking process of putting together our meaty Federal IT Cheat Sheet. It’s chock full of information on where agencies are spending the bulk of their budget, including what each program does, their tech requirements, and the large contractors working on them. It’s a useful planning tool for veterans of the government IT space, as well as newcomers.

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3 Ways the Government’s Event Rules May Be Changing

Allan Rubin 65x85GovEvents_052516By Allan Rubin, Vice President of Marketing

Federal IT professionals in the DC area have no excuse for going hungry. Are breakfast muffins, rubber chicken lunches, and mini crab cakes served on toothpicks all staples in your diet? You can find them at a sponsored federal IT event, trade show, or conference pretty much any day of the week. Maybe even a glass of cheap Pinot if you’re lucky.

Like most IT companies that do business with the government, immixGroup has a busy calendar of marketing events. That’s why we’re closely watching a proposed rule that could change our (and your) event marketing plans.

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Cyber Info Sharing: The 1st Step Towards Fighting at Machine Speed

3 Areas COTS Vendors Can Help the IRS Improve Their Cyber PostureSteve Headshot 65 x 85by Co-founder, immixGroup

Now that the President has officially signed the Cyber Information Sharing Act (CISA), how is cyber information sharing between companies in the private sector, and governments in the public sector actually going to happen?

What technologies and skills will be needed to operate within this new paradigm in the coming years? Read more of this post

Slow Week in the Office? Watch On-Demand Sessions from the Government IT Sales Summit!

by Allan Rubin, Vice President, Marketing Allan Rubin 65x85

immixGroup’s 2nd Annual Government IT Sales Summit is done, but thanks to the magic of Al Gore and Tim Berners-Lee, it lives on forever on the Web (well maybe not forever).

This year’s event attracted nearly 1,000 sales, marketing, channel, and business executives from the public sector IT community who all came with one purpose: to get real-world perspectives and actionable information that helps them increase their government sales.

Since many of you tried but failed to be in two places at once, we’ve got a treat for you:  video and audio recordings of all 19 sessions (as well as downloadable presentations) are now available on demand at immixgroup.com/summit2015.

Sessions explore everything from the newest technology developments in Big Data, Cybersecurity, and The Internet of Things to the latest government IT priorities and what they mean for technology companies that sell their products to the government. Watch the keynote address by Walter Isaacson (highly recommended), panel discussions led by government IT leaders, and the 11th Annual DOD and Civilian Budget Briefings (our most popular sessions by far)— anytime, anywhere.

If you’ve got some extra time to kill over the holidays, grab a notepad and check out some of the videos. They’ll help you start strong in January.

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