Our top picks for best SLED events

December 8, 2022 by Leave a comment

By Jessica Wilhelm, SLED Contracts Specialist

Marketing budgets are always tight, and we never seem to have enough funding or time to be at every event. immixGroup attended 8 major SLED conferences in 2022 and we identified 3 major themes we wanted to share with you to help you plan and prioritize your 2023 conference selections.

Best value for your wallet

Beyond the Beltway, centrally located in Tysons Corner, is especially appealing to the D.C., Maryland and Virginia (DMV) SLED customer base.  It’s a must-attend conference for sales reps and market intelligence analysts. A booth presence is affordable, providing logo recognition and networking opportunities with DMV customers.

Texas DIR Information Security Forum is cost-friendly, offering great value for your dollars! The Platinum sponsorship includes a 10×20 booth and a speaking session. Besides being well-organized, the sessions are packed with relevant content and a lead list is provided at the close of the conference.

Most informational

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LinkedIn Refresh: A New You for 2020

January 15, 2020 by 1 Comment

By Janna Neequaye, Senior Marketing Communications Manager

The holidays are over and it’s time to get back to business! Have you taken stock of your own personal branding and how you want to portray yourself lately? When is the last time you spent some time reviewing your LinkedIn profile and updating it?

How you present yourself in LinkedIn is important to your professional success – especially if you are in sales or business development. Not only do you check out others, they’re checking you out too! Think about it — your potential customers check you out. Your peers, friends and acquaintances in your social circles even check you out.

So, why wouldn’t you want to present yourself and your accomplishments in the best possible light, with the most up-to-date information? Read more of this post

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Summing Up the Government IT Sales Summit

November 20, 2018 by 1 Comment

By Tim Larkins, Director, Market Intelligence

The 2018 immixGroup Government IT Sales Summit has come to an end. Despite an unwelcomed surprise from mother nature, hundreds of suppliers, partners, systems integrators and government employees flocked to the event to attend sessions, share knowledge and network. A diverse array of topics was discussed, and while content varied from room to room, many consistencies were noticeable.

Among them were government agencies’ imperatives for modernization, optimization and meaningful use of data. About half of the agencies are funded with new appropriations in FY19, with the other half on a CR through early December. Of the agencies with new money, most of them are seeing an uptick in their IT budgets – with which they will be purchasing COTS software and hardware to help them meet the aforementioned imperatives.

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Strong Relationships: Foundation of Successful Business

October 11, 2018 by 1 Comment

By Rita Walston, senior director, marketing programs

Social media has made it possible to connect with potential customers and partners from afar — without TSA close encounters, battling beltway traffic or even picking up the phone. The sales profession has changed immeasurably over the last decade or two, but one thing has not – the value of face-to-face communication in building and strengthening relationships.

As we count down the days until the 5th Annual Government IT Sales Summit, it reminds me why we started it in the first place – to bring our partners and suppliers together in a place where they can make the connections to grow their government business and turn potential into results.

In our industry, events have endured pendulum swings —  for instance, the demise and resurrection of AFITC— but one factor ensures that events will always play a role in business: the irreplaceable value of face-to-face communication. There is nothing quite like it.

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USSOCOM Fields Innovative Technology at SOFWERX

August 22, 2018 by Leave a comment

By Ryan Granato, analyst

Demand for new communications and network capabilities for both the Command and the operator are of the highest priority for USSOCOM these days and were oft-repeated themes during the recent Special Operations Forces Industry Conference. SOFIC has turned into the event where industry and government converge every year to showcase current capabilities and discuss mission-related technology challenges.

According to Jim Smith, USSOCOM’s acquisition executive, current communication requirements revolve around issues such as network visibility, assured communications and reduced digital signature to avoid detection in operating environments. Solutions that address IoT and edge computing complement the command’s need for a fully-connected and sensor-enabled operator. In doing business with USSOCOM, Smith emphasized the importance of utilizing SOFWERX.

USSOCOM typically fields new capabilities at a rate much higher than their counterparts. However, technology continues to advance at a rate that traditional government acquisition processes cannot keep pace with. In response, USSOCOM launched SOFWERX, a technology incubator of its own to increase government and industry collaboration through a variety of USSOCOM-hosted projects and events. Kelly Stratton-Feix, director of Acquisition Agility at SOFWERX, stated that the immediate priorities set forth for SOFWERX are shorter procurement cycles and increased support of small businesses.

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Filed under Contracting, Government IT Sales Summit, Market Intelligence, Sales Tagged with , , , , , , ,

The Truth About Federal Year-End Money

July 24, 2018 by 1 Comment

Rita Walston - headshotcontinuing resolution, install base, federal government, budgetBy Rita Walston, senior director, marketing programs

The federal government spends upwards of $90 billion every year on IT. By June, a surprising amount of the budget remains unspent and unobligated. And every year around this time, technology vendors hope to cash in on the year-end money the federal government must spend by the end of the fiscal year — September 30.

Is there anything that sales and marketing can do this late in the fiscal year to help bring in additional revenue?

Yes, says a panel of former government executives who debated this topic at the immixGroup Government IT Sales Summit last November — especially if your company has already done a good job building relationships with the customer and positioning your product or service.

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The latest on FirstNet and its future opportunities

February 6, 2018 by Leave a comment

By Rachel Eckert, SLED consultant

The new year is upon us and with that comes a flurry of activity for FirstNet now that all 50 states and territories have opted into the network. If you haven’t been following FirstNet let me catch you up.

To start, FirstNet will be the nationwide first responder interoperable broadband network. The FirstNet Authority and its partner AT&T (who was awarded the build-out contract) will be building out and/or upgrading the broadband infrastructure across all 50 states and territories to ensure that in the event of an emergency, first responders can communicate and respond effectively.

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How to help government with its biggest cloud hurdles

February 1, 2018 by Leave a comment

cloud, IT, governmentBy Kevin Shaker, senior analyst

Cloud infrastructure is growing rapidly in the public sector, with a compound growth rate exceeding 29 percent. This is a trend that will continue as government accelerates its breadth of technological viability to match the innovative private sector.

While most agencies’ IT leaders have said cloud architecture is vital to mission success, there are difficulties in determining how this technology should be managed and which applications can be migrated and to which cloud environments.

We delved into this issue at immixGroup’s recent Government IT Sales Summit where industry and federal leaders discussed the challenges and advantages of federal cloud migration and routes to accelerate agency transformation.

Here are some of the concerns and recommendations:

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3 tech opportunities in health and human services

January 24, 2018 by Leave a comment

SLED, ITBy Rachel Eckert, SLED consultant

Connecting the dots between the news and opportunity can be a tricky endeavor, but those headlines can often translate into an opportunity if you know where to look.

We took a close look at state and local opportunities in the IT sector during immixGroup’s recent Government IT Sales Summit. The session on Selling to SLED—Updates and Innovations included insight from Robert Mancini, chief information officer for Prince William County, Va., and Garrett Histed, senior director of State, Local and Education at VMware.

Below are three areas where technology can have a major impact on the health and human services market:

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Why government needs help getting smarter at the edge

January 17, 2018 by Leave a comment

Tom O'Keefeinternet of things, intelligent edgeBy Tom O’Keefe, consultant

One of the major emerging topics in government is how to best analyze data gathered from the ever-increasing amount of sensors at or near the edge, rather than bringing it back to large data centers where the majority of compute lives. There are many questions around how the public sector starts to use this data and whether they can make informed decisions on the ground.

immixGroup hosted a panel discussion on this very topic at the recent Government IT Sales Summit. Panelists, including Ian Doyle, executive security advisor for IBM’s Security Business Unit, and Ashish Parikh, vice president of IoT platforms at Arrow Electronics, discussed the evolution and transformation of IT at the edge.

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