October 8, 2015 Leave a comment
Navigating the SLED market at times can be like embarking on a journey through 50 individual fiefdoms — and moving from state to state sometimes requires a translator. Each state likes to use their own nomenclature and naming conventions; the Department of Health in one state is Department of Public Health in another or Department of Healthcare & Family Services in yet another.
While each state has its own dialect, identifying a shared language can make it easier to find opportunities, leverage successes, and grow your business in the SLED market. Fortunately, there is a common language: Market Segmentation. Standardized market segments allow us to draw comparisons, see trends across states, and make smarter decisions by focusing on specific government functions that exist regardless of the state.
Through this segmentation, success in one state will translate to success in
neighboring states for a targeted campaign. Read more of this post