Five Tips for Effective Content Marketing Campaigns

Brian Chidester_65x85by Brian Chidester, Manager, Strategic Accounts & Content Marketing

5-Simple-Tips-to-Help-Your-Content-Marketing-Strategy

No matter who you are targeting within the Government, there is a diminishing availability of reaching your audience, which makes every touchpoint you have with them important. Figuring out the type of information these prospects are looking for can be tricky, but if executed effectively can go a long way to optimizing your marketing efforts.

Here are five content marketing tips to consider when trying to enhance your marketing efforts:

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DATA Act: Open for Business?

Stephanie Headshot 65x85by Stephanie Meloni, Senior Analyst

On April 10, 2014, the Senate (unanimously!) passed the Digital Accountability and Transparency Act (DATA Act). The bill would require the government to standardize and publish financial management, procurement, and related data in electronic formats that can be easily accessed by the public. Open data will give our industry new insights into federal spending, and potentially new business opportunities. The House is expected to vote on the bill later this month, where it is expected to pass quickly.

The DATA Act will be the most powerful transparency mandate since the passage of the Freedom of Information Act in 1966. The goal of the bill is to publish the executive branch’s entire spending portfolio as standardized open data.  The DATA Act will be used to provide visibility into wasteful spending and duplicative programs.

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RFI Released for Networx Contracts Replacement

Mohamad Elbarasse_headshot_7-23-2013_For WordPressby Mohamad ElbarasseAnalyst

The General Services Administration is looking to replace and improve upon its’ Networx contract vehicle. GSA released an RFI for the Network Services 2020 Enterprise Infrastructure Solutions (NS2020 EIS) initiative asking for input on its’ acquisition strategy and comments on the proposed strategy, responses are due by May 8, 2014.

Networx is a set of contracts for civilian telecommunications and is split up into two vehicles: Networx Universal and Networx Enterprise. The primary difference between the two is the program ceiling, which is $48.1 billion for Networx Universal and just $20.1 billion for Networx Enterprise. Networx saved American taxpayers $678 million in 2013 alone, with agencies saving between 30% and 60% on services when compared to commercial rates.

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IRS Security Weaknesses Mean COTS Opportunities

Christopher Wiedemann_headshot-65 x 85by Chris Wiedemann, Senior Analyst

Tax day is tomorrow, but the IRS may have more to worry about than an explosion of last-minute returns: This Tuesday, Government Accountability Office (GAO) released a report identifying the agency’s internal control over financial reporting systems a “significant weakness.” This marks the second year running that the office has commented on material weaknesses in the IRS security posture, and while some progress has been made, there are still three critical areas where COTS vendors could help secure taxpayer data. Specifically, the GAO has called out weaknesses in:

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CDM Task Order Draft RFPs are Being Released

Ray Miles_65x85by Ray Miles, PMP, Alliance Manager

Agencies have already begun implementing the initial phase of the Continuous Diagnostics and Mitigation (CDM) program under blanket purchase agreements (BPA) that were awarded in August 2013. The General Services Administration (GSA) is the Department of Homeland Security’s (DHS) partner in offering CDM products across government. DHS oversees development of overall agency requirements while GSA oversees procurement, operation, and maintenance.

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Government & Industry Talk Cyber, Mobility & Big Data

Lloyd McCoy_65x85by Lloyd McCoy Jr., Consultant

Yesterday industry and government met during the Security Through Innovation Summit in Washington D.C. This forum brought together several hundred government and industry technology leaders to discuss technology verticals such as big data, virtualization, and cybersecurity. In addition to keynote speeches, breakout sessions allowed for a more intimate discussion of various technology developments. The FY 2015 budget was recently published and so the timing of this venue could not have been better. It proved valuable for fostering interaction with top federal C-level executives to gain insights into their priorities for the remainder of this fiscal year and the next.

Here are the top five things you should know.
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DOD Makes Life Easier for All by Going to Common Security Standards

Rick Antonucci_65x85By Rick Antonucci, Analyst

In early March DOD CIO Teri Takai announced a DOD Instruction Memo that DIACAP would be replaced with NIST Risk Management Framework (RMF) standards – now, instead of three standards, there is one security standard across the whole federal government. This has been in the pipeline for quite a while, but is just now becoming a reality. Now more vendors can offer solutions as the costs associated with complying with the additional security framework is eliminated. Systems Integrators will also benefit as they will have more options when providing solutions to the government.

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